Amid the craziness that was my week, there is always time for shopping…
One of my subjects this semester at Uni focuses on the management of internationally recognized, high quality-low cost brands and how they have rapidly infiltrated the fashion industry over the past decade. My most recent assignment for this unit focuses on a case study regarding the brand H&M (best…subject…EVER!!) and whilst everyone else seems to be sticking to the assigned case study (??), I felt it necessary to, lets say, take matters into my own hands… You know, do a bit of my own research… and by research I really just mean spend the afternoon shopping at H&M… But, well, it was a necessary process for my learning – and my grades will thank me for it later (my bank account, however, will not).
Being a 90s baby it is practically in my blood to purchase denim items at a excessive and alarming rate, so my convenient run-in with this oversized, light-wash-denim jacket was really no exception to that rule. Although I have never really met a denim jacket I do not love… I feel like this one was far more fabulous than anything else I own and therefore it was purely a fashion necessity – an investment if you will – into my future, my wardrobe and denim-loving-addiction.
Happy Saturday!… much love..x xx